Line of frozen semi-finished products The company Miratorg launches a new product onto the intermediate frozen goods market: chicken doughnuts. Breaded with nuts or puffed rice, these doughnuts can be eaten as they are or used to make sandwiches. The tasty product is made with natural meat from the company’s own production. The product targets younger audiences and people who are ready to experiment. |
Line of frozen semi-finished products
The company Miratorg launches a new product onto the intermediate frozen goods market: chicken doughnuts. Breaded with nuts or puffed rice, these doughnuts can be eaten as they are or used to make sandwiches. The tasty product is made with natural meat from the company’s own production.
The product targets younger audiences and people who are ready to experiment.
The company Miratorg launches a new product onto the intermediate frozen goods market: chicken doughnuts. Breaded with nuts or puffed rice, these doughnuts can be eaten as they are or used to make sandwiches. The tasty product is made with natural meat from the company’s own production.
The product targets younger audiences and people who are ready to experiment.
We helped Miratorg to introduce its doughnuts on grocery store shelves by developing a packaging design for this product line. The decision to go for bright visuals reflects the freshness and unusualness of the product. We delivered a minimalist solution comprising a clean packaging front without any stamps, icons or annotations. All the consumer information is placed on the back panel and gathered according to the decision task. |
We helped Miratorg to introduce its doughnuts on grocery store shelves by developing a packaging design for this product line. The decision to go for bright visuals reflects the freshness and unusualness of the product. We delivered a minimalist solution comprising a clean packaging front without any stamps, icons or annotations. All the consumer information is placed on the back panel and gathered according to the decision task.
The large letters of "Oh, my donuts!" draw the consumer’s attention to the store shelf.
The typography occupies an important part of the packaging and the product itself substitutes one of the letters. As regards the food zones, we used realistic macro photographs that show the deliciousness of the doughnuts. The product stands out from the competition due to the pastel colour palette and dynamic typographic composition. Presented in a brand-new packaging, Miratorg’s chicken doughnuts have already been sent to production and can be found on supermarket shelves!
The typography occupies an important part of the packaging and the product itself substitutes one of the letters. As regards the food zones, we used realistic macro photographs that show the deliciousness of the doughnuts. The product stands out from the competition due to the pastel colour palette and dynamic typographic composition. Presented in a brand-new packaging, Miratorg’s chicken doughnuts have already been sent to production and can be found on supermarket shelves!
The large letters of "Oh, my donuts!" draw the consumer’s attention to the store shelf.
The typography occupies an important part of the packaging and the product itself substitutes one of the letters. As regards the food zones, we used realistic macro photographs that show the deliciousness of the doughnuts. The product stands out from the competition due to the pastel colour palette and dynamic typographic composition. Presented in a brand-new packaging, Miratorg’s chicken doughnuts have already been sent to production and can be found on supermarket shelves!
The typography occupies an important part of the packaging and the product itself substitutes one of the letters. As regards the food zones, we used realistic macro photographs that show the deliciousness of the doughnuts. The product stands out from the competition due to the pastel colour palette and dynamic typographic composition. Presented in a brand-new packaging, Miratorg’s chicken doughnuts have already been sent to production and can be found on supermarket shelves!
The results
We prepared a new product of the agricultural holding to enter the store shelves.
We created an emotional packaging that matches the novelty of the product.
We created a solution that stands out from competitors on the shelf of semi-finished products.
The results
We prepared a new product of the agricultural holding to enter the store shelves.
We created an emotional packaging that matches the novelty of the product.
We created a solution that stands out from competitors on the shelf of semi-finished products.
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