Product “Oh! Broth” manufactures broth with natural ingredients. No flavour or aroma enhancers are added. The composition uses pink mountain salt, convection-dried vegetables that have retained all trace elements, herbs (basil or rosemary) are added for aroma. Dry broths are suitable for making sauces, dressings, soups, salads and main courses. The product is very economical as 2.5 liters of soup can be obtained from 50 grams of powder. |
Audience analysis Today’s eating habits are part of someone’s lifestyle. Consumers unconsciously combine these concepts. They take pictures of dishes, subscribe to culinary bloggers' channels, look for products with the right composition and so on. What we cook and eat turns into an opportunity to express our own individuality. The audience expects from brands and manufacturers support in their choice and personalisation of the offer. Our consumers are united by the desire to find a natural product that would not only speed up the cooking process, but also match the food style, reflect their lifestyle and become an object of admiration. |