Product "Lanezh" is a line of marshmallows with different flavours and additives, which is produced by the Saint Petersburg factory Neva. In a sense, this is a classic foodstuff since Saint Petersburg’s marshmallows are well known by people of different ages and this popularity expands far beyond the city borders. |
Consumers The greatest connoisseurs of this dessert turn out to be women. We found out that they were not united by their age or social status as they were completely different people, having different professions and lifestyles. However, we discovered that they shared a common attitude to this product. A marshmallow is an opportunity to pamper yourself, lift your spirits and make you feel good. Also, a marshmallow is a guilt-free treat as it has a more natural and healthy composition than sweets or chocolate. |