Naming As regards the naming, it was important for us to narrate the atmosphere of the restaurant, convey its emotionality, noisy feasts, kind conversations and clinking glasses. The search for the name was carried out in three semantic fields: Georgia, guests and emotions. We excluded obvious Georgian names from the list in order to detach from existing patterns in the industry and tell about a new interpretation of Georgian cuisine. The naming "Personazhi" ("Characters" in Russian) focuses on the most important thing: the guests. Every guest becomes a part of the history of the establishment, has its own character and brings a piece of themselves into the image of the restaurant. The most interesting thing about this name is that "Personazhi" is translated from Georgian as "personality". |