Frozen seafood line Seafood brand Miratorg provides wild mussels, calamari rings, shrimps and octopuses caught from the Chilean, Thai and Indonesian coasts. All raw materials are carefully selected and calibrated. Thanks to flash freezing, they maintain their flavours and benefits. We were tasked with developing the packaging design for a new category of Miratorg products while preserving the general brand style and emphasising the unique advantages of the product. |
Frozen seafood line
Seafood brand Miratorg provides wild mussels, calamari rings, shrimps and octopuses caught from the Chilean, Thai and Indonesian coasts. All raw materials are carefully selected and calibrated. Thanks to flash freezing, they maintain their flavours and benefits. We were tasked with developing the packaging design for a new category of Miratorg products while preserving the general brand style and emphasising the unique advantages of the product.
Seafood brand Miratorg provides wild mussels, calamari rings, shrimps and octopuses caught from the Chilean, Thai and Indonesian coasts. All raw materials are carefully selected and calibrated. Thanks to flash freezing, they maintain their flavours and benefits. We were tasked with developing the packaging design for a new category of Miratorg products while preserving the general brand style and emphasising the unique advantages of the product.
In order to tell the story of the natural origin and freshness of the product, we decided to develop a concept based on unusual photographs. We didn’t use traditional images depicting a refined and prepared raw product. However, we created compositions illustrating the fishing process, which include ship ropes, nets, a deck-like surface and seafood that looks as if it has just been caught from the sea. |
In order to tell the story of the natural origin and freshness of the product, we decided to develop a concept based on unusual photographs. We didn’t use traditional images depicting a refined and prepared raw product. However, we created compositions illustrating the fishing process, which include ship ropes, nets, a deck-like surface and seafood that looks as if it has just been caught from the sea.
This feeling is reinforced by the visual elements that resemble postage stamps and support our decision concerning the typography. This highlights that seafood comes from exotic lands. The large photographs draw attention to the naturalness and high quality of the products while reflecting their premium quality. Miratorg seafood has already been launched in a brand-new packaging and can be found on supermarket shelves.
This feeling is reinforced by the visual elements that resemble postage stamps and support our decision concerning the typography. This highlights that seafood comes from exotic lands. The large photographs draw attention to the naturalness and high quality of the products while reflecting their premium quality. Miratorg seafood has already been launched in a brand-new packaging and can be found on supermarket shelves.
The results
We prepared the brand for the launch of sales in the stores of our own Miratorg chain.
We conveyed the key USP: the wild origin of seafood.
We made the brand stand out from its competitors on the shelf.
The results
We prepared the brand for the launch of sales in the stores of our own Miratorg chain.
We conveyed the key USP: the wild origin of seafood.
We made the brand stand out from its competitors on the shelf.
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