Consumers The core of our target audience is people who value their time and resources. They work a lot, so it is important for them to eat comfort food and don’t think about it until the next meal. They don’t like experimenting as it is easier for them to go to a familiar place where they can quickly make a choice. Our consumers prefer healthy food that is close to homemade meals. They wouldn’t grab a quick snack, but a balanced lunch including meat, side dishes and vegetables. |
Consumers The core of our target audience is people who value their time and resources. They work a lot, so it is important for them to eat comfort food and don’t think about it until the next meal. They don’t like experimenting as it is easier for them to go to a familiar place where they can quickly make a choice. Our consumers prefer healthy food that is close to homemade meals. They wouldn’t grab a quick snack, but a balanced lunch including meat, side dishes and vegetables. |
Brand character In the corporate style, we put the emphasis on the sensations, the brand character, so that the brand image turned out to be alive and emotional. This is how a character named U (for Uppetit) emanated. The hero can be happy, sad, surprised as well as full of laughter. The character sets the general mood for the entire project. It turns out to be useful to feature him in animations and stickers when it comes to the product branding. |