Design of Promagro shops Promagro is one of the largest pork producers in the Central Black Earth Region and meat suppliers on the Russian market. As part of its mission to improve consumers' food intake by offering them quality products, the company launched its own shop network. Our agency was tasked with developing the style of the Promagro retail brand. It was important to preserve the recognisable brand attributes by transferring them to the new retail territory. |
Design of Promagro shops
Promagro is one of the largest pork producers in the Central Black Earth Region and meat suppliers on the Russian market. As part of its mission to improve consumers' food intake by offering them quality products, the company launched its own shop network. Our agency was tasked with developing the style of the Promagro retail brand. It was important to preserve the recognisable brand attributes by transferring them to the new retail territory.
Promagro is one of the largest pork producers in the Central Black Earth Region and meat suppliers on the Russian market. As part of its mission to improve consumers' food intake by offering them quality products, the company launched its own shop network. Our agency was tasked with developing the style of the Promagro retail brand. It was important to preserve the recognisable brand attributes by transferring them to the new retail territory.
The shops' interior design features the Promagro pattern as well as green and dark grey hues, which represent the brand’s corporate palette. The visual decision looks minimalistic and corresponds to the shops' European style. At the same time, the design is easily adaptable to shopping locations of any size — from small kiosks to fully-fledged supermarkets — while maintaining the recognisable attributes of the Promagro brand. The emphasis on the shops' farm spirit was carefully conducted. The shops provide customers with wicker baskets and fresh flowers are displayed within the structures. These aspects make the point of purchase open and friendly while maintaining the brand’s price positioning. |
The shops' interior design features the Promagro pattern as well as green and dark grey hues, which represent the brand’s corporate palette.
The visual decision looks minimalistic and corresponds to the shops' European style. At the same time, the design is easily adaptable to shopping locations of any size — from small kiosks to fully-fledged supermarkets — while maintaining the recognisable attributes of the Promagro brand.
The emphasis on the shops' farm spirit was carefully conducted. The shops provide customers with wicker baskets and fresh flowers are displayed within the structures. These aspects make the point of purchase open and friendly while maintaining the brand’s price positioning.
The visual decision looks minimalistic and corresponds to the shops' European style. At the same time, the design is easily adaptable to shopping locations of any size — from small kiosks to fully-fledged supermarkets — while maintaining the recognisable attributes of the Promagro brand.
The emphasis on the shops' farm spirit was carefully conducted. The shops provide customers with wicker baskets and fresh flowers are displayed within the structures. These aspects make the point of purchase open and friendly while maintaining the brand’s price positioning.
One of the key development stages was the creation of POS materials. Posters featuring promotions and images, advertising wobblers, shelf talkers, shelf banners and shelf stoppers help the consumers better navigate the shops while highlighting promotions and seasonal offers. Communicating through images also emphasises the advantages of the Promagro brand. Both mouth-watering photographs of ready-made meals and images of raw products are used in advertising materials. They help consumers focus on the high quality of the products offered by the shops. |
One of the key development stages was the creation of POS materials. Posters featuring promotions and images, advertising wobblers, shelf talkers, shelf banners and shelf stoppers help the consumers better navigate the shops while highlighting promotions and seasonal offers. Communicating through images also emphasises the advantages of the Promagro brand.
Both mouth-watering photographs of ready-made meals and images of raw products are used in advertising materials. They help consumers focus on the high quality of the products offered by the shops.
Both mouth-watering photographs of ready-made meals and images of raw products are used in advertising materials. They help consumers focus on the high quality of the products offered by the shops.
Results
Created a well-thought-out design system that easily adapts to trading platforms of any size.
We prepared materials for the launch of the first Promagro brand retail store.
Developed a PоS material system for customer interest management.
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