Client
Charitable foundation for helping children
Service
Analytics, logo and corporate identity, souvenirs, advertising communications, company presentation
Charitable foundation for helping children
Service
Analytics, logo and corporate identity, souvenirs, advertising communications, company presentation
Stars for children
The "Stars for Children" Foundation of Alexander Kerzhakov provides support to children from socially unprotected parts of the population. Our task was to create a unique corporate identity that people would trust. It was supposed to attract not only sponsors, but also specialists who help children in the framework of the foundation’s activities, and, in fact, the recipients of assistance. On the one hand, we had to create something that would depict rigor, reliability, with basic elements associated with the serious organisation, and on the other hand, a kind and friendly style since the foundation helps children.
The "Stars for Children" Foundation of Alexander Kerzhakov provides support to children from socially unprotected parts of the population. Our task was to create a unique corporate identity that people would trust. It was supposed to attract not only sponsors, but also specialists who help children in the framework of the foundation’s activities, and, in fact, the recipients of assistance. On the one hand, we had to create something that would depict rigor, reliability, with basic elements associated with the serious organisation, and on the other hand, a kind and friendly style since the foundation helps children.
The logo, which is a font spelling of the name, has two dots above the letter "e" that are stylized as stars. This gives it a playful character and is the starting point of all subsequent corporate identity. The pattern features a plethora of stars. However, in advertising communications, the stars are combined into constellations, symbolising the strength of people who want to help children. The developed dynamic identity is easily scalable for various tasks. And the metaphor of "constellations of good deeds", conveyed graphically, is perfectly combined with the new corporate identity aimed at a diverse audience.
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